Remote Social Media Manager & Content Strategist

Full-Time | Remote | DTC E-Commerce Experience Required

We are looking for an experienced Social Media Manager & Content Strategist to take ownership of our organic social media presence across Instagram, Facebook, and YouTube.
This is not a role where you will simply be given posts to schedule.
We are looking for someone who can independently develop our social media strategy, research new content opportunities, come up with original post ideas, write scripts and captions, create content, coordinate collaborations, and continuously look for ways to grow the brand.
You will work largely independently, with clear goals, quotas, and performance expectations rather than constant supervision.

The Type of Person Who Will Succeed in This Role:

• We are looking for someone who does not need to be told what to do every day.
• If you see that a certain type of content is performing well, we expect you to research it, understand why it works, and figure out how we can create our own version.
• If our content needs improvement, we expect you to bring ideas.
• If we need new creators or experts, we expect you to research them, build a list, contact them, and move the conversations forward.
• We value people who are resourceful, proactive, creative, easy to work with, and willing to help wherever they can contribute to the growth of the business.

Working Hours:

• This is a full-time, 8-hour-per-day position.
• You must be available to work during our normal Michigan business hours:
• 9:00 AM – 5:00 PM Eastern Time, Monday through Friday.
• Please make sure these working hours are suitable for your location before applying.

Compensation:

€1,000–€2,000 per month, depending on experience, skill level, and qualifications.

Social Media Strategy & Content Planning

• Develop and manage our organic social media strategy across Instagram, Facebook, and YouTube.
• Research trends, competitors, creators, and successful content formats.
• Continuously come up with new concepts for Reels, Shorts, videos, educational posts, graphics, carousels, and other organic content.
• Build and maintain a consistent content calendar.
• Identify new opportunities to grow reach, engagement, followers, and brand awareness.
• Review content performance and use the results to improve future content.

Content Creation

• Write scripts for short-form and long-form social media content.
• Write captions, headlines, hooks, descriptions, and other social copy.
• Design high-quality social media graphics and posts using Canva.
• Edit videos and prepare content for different social platforms.
• Experience with Adobe Premiere Pro and Photoshop is strongly preferred.
• Repurpose content intelligently across Instagram, Facebook, YouTube Shorts, and other relevant formats.

Creator & Expert Collaborations
A significant part of this position will involve finding the right people for our brand and building relationships with them.

• Research and identify high-quality content creators and potential brand collaborators.
• Find doctors, chiropractors, health professionals, and other relevant experts who could collaborate with our brand.
• Reach out to potential collaborators through email, social media, and phone calls.
• Explain collaboration opportunities professionally and confidently.
• Coordinate communication, content requirements, timelines, and deliverables.
• Maintain relationships with creators, experts, and other social media partners.
• Must be comfortable making calls as well as sending outreach emails. This is not an email-only outreach position.

• 3+ years of professional social media experience.
• Your experience must primarily be with DTC e-commerce / online brands.
• We are specifically looking for someone who understands selling products online. Experience primarily managing restaurants, hotels, local businesses, physical stores, or similar businesses will not be considered equivalent.
• Strong understanding of Instagram, Facebook, and YouTube.
• Excellent written and spoken English.
• Strong scriptwriting and caption-writing ability.
• Strong Canva design skills.Ability to research topics independently and turn research into interesting social content.
• Ability to work independently with little day-to-day supervision.
• Highly organized and able to manage multiple projects at once.
• Comfortable communicating with creators, professionals, doctors, chiropractors, and other potential collaborators through both email and phone.
• Easy-going, professional, collaborative, and good at working with a team.
• Willingness to occasionally help with general VA, research, marketing, or business-related tasks when needed.
• Experience producing or managing short-form video content.
• Experience growing organic social media accounts for DTC brands.
• Experience with influencer or creator outreach.
• Experience in health, wellness, sleep, beauty, fitness, or other consumer-product categories.

Strongly Preferred

• Adobe Premiere Pro experience.
• Adobe Photoshop experience.
• Experience coordinating UGC or expert collaborations.

Shënime:

To apply for this position, please submit your CV to the email address: [email protected]

Please include:

• Your CV/resume.
• Links to social media accounts you have personally managed.
• Examples of graphics, videos, Reels, Shorts, or other content you have created.
• The names of the DTC e-commerce brands you have worked with and what you were responsible for..
• A short explanation of how you would approach growing an e-commerce brand organically through Instagram, Facebook, and YouTube.
• Your experience with Canva, Premiere Pro, and Photoshop.
• Your current location and confirmation that you can work 9:00 AM–5:00 PM Michigan time.

Please do not apply if your social media experience has primarily been with restaurants, hotels, local stores, or other location-based businesses. We are specifically looking for someone with DTC e-commerce experience.